898 NOUS42 KJAX 031100 PNSJAX AMZ450-452-454-470-472-474-FLZ020>025-030>033-035>038-040- GAZ132>136-149>154-162>166-052200- PUBLIC INFORMATION STATEMENT NATIONAL WEATHER SERVICE JACKSONVILLE FL 700 AM EDT MON JUN 3 2013 ...RIP CURRENT AWARENESS WEEK THROUGH JUNE 8TH... THE FOCUS IS TO ALERT AND EDUCATE BEACH TO THE RISKS OF RIP CURRENTS. WHILE THEY ARE A COMMON BEACH HAZARD...THEY ARE STILL UNKNOWN BY MANY. RIP CURRENTS ARE NARROW CHANNELS OF WATER THAT CAN TAKE SWIMMERS INTO DEEPER WATERS PAST THE SURF ZONE AND CAN BE SEVERAL YARDS ACROSS. IF CAUGHT IN A RIP CURRENT, DON'T PANIC OR TRY TO SWIM DIRECTLY AGAINST THE CURRENT. INSTEAD, SWIM SIDEWAYS UNTIL OUT OF THE CURRENT. IF ESCAPING THE CURRENT IS NOT POSSIBLE, FLOAT OR TREAD WATER UNTIL FREED FROM THE RIP CURRENT, THEN SWIM SAFELY BACK TO THE BEACH. CALL OR WAVE TO GET THE ATTENTION OF LIFEGUARDS OR OTHER RESCUE PERSONNEL AT THE BEACH. ALWAYS SWIM AT A GUARDED BEACH. HEED THE ADVICE OF LIFEGUARDS AND PAY ATTENTION TO WARNING FLAGS POSTED AT LIFEGUARD STANDS AND AT BEACH ACCESS POINTS. IN ADDITION TO RIP CURRENTS...LONG CURRENTS CAN BE HAZARDOUS TO ANYONE ENTERING THE SURF. THE NOAA NATIONAL OCEAN SERVICE DEFINES A LONG CURRENT AS A CURRENT THAT RUNS PARALLEL TO THE SHORELINE. THIS CURRENT IS GENERATED WHEN WAVES BREAKING AT THE BEACH RELEASE A BURST OF ENERGY. AS MORE AND MORE PEOPLE VISIT THE BEACH...RIP CURRENTS CONTINUE TO BE A SERIOUS BEACH HAZARD. TAKE THE TIME TO LEARN AND UNDERSTAND ABOUT RIP CURRENTS AND THE DANGER THEY CAN POSE...TO HELP ENSURE YOU HAVE A SAFE BEACH EXPERIENCE. FOR ADDITIONAL INFORMATION ON RIP CURRENTS PLEASE VISIT THE FOLLOWING SITES... THE NATIONAL WEATHER SERVICE JACKSONVILLE AT... WEATHER.GOV/JAX THE NATIONAL WEATHER SERVICE RIP CURRENT PROGRAM AT... WWW.RIPCURRENTS.NOAA.GOV. THE UNITED STATES LIFESAVING ASSOCIATION AT... WWW.USLA.ORG/RIPCURRENTS... $$